We put our plan into action and make any cosmetic updating agreed upon, focusing on items that yield the maximum return. This can include paint, remodeling kitchens & baths, landscaping, staging, and more. Best of all, with our Concierge Program we take care of all the up front costs, planning, and management.

Our comprehensive marketing strategy includes “coming soon” and “off-market” marketing to build momentum. It includes both digital and print advertising from postcards to print advertising and techniques and tools used by the top advertising companies in the world. We ALWAYS use the best photographers, videographers, and the highest quality marketing collateral like brochures and postcards to your neighbors.

We enter your home into the Multiple Listing Service (MLS) and your listing is syndicated across the country and world to the top real estate websites like Redfin, Zillow, Realtor.com. In addition, we will email your listing to over 10,000 local agents and advertise your home through social media with our targeted marketing to your home directly in front of potential buyers. 

We always plan on doing two weekends of open houses in order to give your home maximum exposure along with private showings. Our marketing plan continues during this period and our retargeting program continually exposes interested parties to your home.

On a set date and time, we will receive any and all offers. We will summarize them for you in an easy to read format and explain the pros and cons of each.

We will work with the buyer’s agent & escrow to ensure timelines are met and keep you updated throughout the process. The buyer may choose to do inspections and lender will need to conduct an appraisal during this period.